10 questions. 5 minutes. Find out exactly where your analytics function stands - and what it will take to get to the next level.
10 questions5 minutesInstant results
Question 1 of 10
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Analytics Maturity
Where does your business stand?
Most companies are making decisions with incomplete or unreliable data - without knowing it. This assessment maps your analytics function across 5 dimensions and shows you exactly where the gaps are.
What you get
A maturity score, a named stage, and a clear action plan tailored to where you are.
Who it is for
Business leaders, ops teams, and executives who want data driving decisions - not slowing them down.
Section 1 of 5
Data Infrastructure
How your data is stored, connected, and moved across your organization.
1Where does most of your business data live today?
Mainly in spreadsheets and manual exports
In separate SaaS tools that do not connect to each other
In a centralized database or data warehouse
In a governed cloud warehouse with documentation and clear ownership
2How do you move data between systems today?
Manually - copy/paste, exports, or email attachments
Some automation exists but it is inconsistent and fragile
Automated pipelines handle most sources reliably
Fully orchestrated pipelines with monitoring, alerting, and documentation
Section 2 of 5
Data Quality and Hygiene
How trustworthy and consistent your data is across the business.
3How confident are you in the accuracy of your data?
Not confident - different reports give different numbers regularly
Somewhat - we have a rough idea but often debate whether data is right
Fairly confident - most data is reliable for core decisions
Very confident - we validate data and have one agreed source of truth
4Do you have documented definitions for your key business metrics (revenue, customer, churn, etc.)?
No - everyone has their own interpretation
Some informal ones that are not widely shared or enforced
Yes, for most key metrics - shared with the relevant teams
Yes - fully documented, versioned, and enforced through governance standards
Section 3 of 5
Reporting and Dashboards
How your team accesses insights and how quickly decisions get made.
5How does your team typically access business insights?
Someone builds a report manually when someone asks for one
We have some dashboards but they are often outdated or unreliable
We have live dashboards most teams can access when they need them
Self-service - teams explore data independently without waiting on anyone
6How quickly can you answer an unexpected business question with data?
Days to weeks - it requires digging through multiple sources
A few days - someone needs to pull and clean the data first
Within a day - data is accessible but still requires some prep
Within hours or in real time - dashboards surface answers as they happen
Section 4 of 5
Team and Talent
Who owns analytics at your company, and whether you have the capacity to operate it.
7Who owns analytics at your company?
Nobody - it is handled ad hoc by whoever has time
A few people wear analytics hats part-time alongside other responsibilities
We have dedicated analytics staff with clear responsibilities
A full analytics function with defined ownership, roles, and accountability
8How many full-time staff are dedicated to analytics today?
Zero - analytics is handled by non-specialists
One person covers everything
Two to three dedicated analytics staff
Four or more - we have a real analytics team
Section 5 of 5
Strategy and Governance
Whether analytics is tied to your business goals and operated with discipline.
9How connected is analytics to your business strategy?
It is not - we report on what we can, not necessarily what matters most
Loosely - some metrics exist but are not formally tied to business goals
Our KPIs are defined and tracked regularly by leadership
Analytics drives strategic decisions at every level of the business
10Do you have data governance policies in place (ownership, access controls, data retention)?
No formal policies - data access and ownership are undefined
Informal practices exist but nothing is documented or enforced
Some policies for critical data - others are still informal
Comprehensive governance - documented, enforced, and regularly reviewed
Almost there
Where should we send your results?
Your score, stage, and personalized action plan are ready. No spam, just your results.
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Your Results
Here is where you stand, .
0
out of 100
Stage -
Score by Category
Data Infrastructure
0 / 6
Data Quality
0 / 6
Reporting and Dashboards
0 / 6
Team and Talent
0 / 6
Strategy and Governance
0 / 6
Your Action Plan
Ready to close the gap?
In a free 30-minute discovery call, we will map your current data environment and show you exactly what it would take to move to the next stage - no commitment required.
Results are based on your self-reported responses across five analytics dimensions. Scoring is designed to reflect industry benchmarks for mid-market organizations.
Swift Insights does not store your responses beyond what is necessary to follow up with your personalized results.